Lummys Second Creative: Walter Ostrowski (11/8/2013 – S1 E6)
Lummys: Another Creative (11/7/13 – S1 E5)
Lummys (Episode One Four) November 6, 2013
Lummys (Episode One Three) November 5, 2013
Lummys (Episode One Two) November 4, 2013
Lummys: First Creative (Episode One One) November 1, 2013
Marketing, Yesterday and Today
How a business builds awareness of their brand has changed dramatically. Social media has leveled the communications playing field and created an extremely powerful marketing channel for small-to-medium-sized businesses. At one time, businesses with large advertising budgets wielded enormous power over both competitors and consumers. Today, social media has created an enormous shift of power. […]
The Disparity between Reality and Image
Businesses have always had a disparity between their reality and their image. As a fabricated example, Andy’s Buffalo Wings were not particularly good yet they might have a huge billboard on I-95 saying “Andy’s – America’s Best Buffalo Wings” and people, based on this advertisement, might stop and eat these wings. Andy may not get […]