Marketing, Yesterday and Today

How a business builds awareness of their brand has changed dramatically.  Social media has leveled the communications playing field and created an extremely powerful marketing channel for small-to-medium-sized businesses. At one time, businesses with large advertising budgets wielded enormous power over both competitors and consumers.  Today, social media has created an enormous shift of power. …

Marketing, Yesterday and Today Read More »

The Disparity between Reality and Image

Businesses have always had a disparity between their reality and their image.  As a fabricated example, Andy’s Buffalo Wings were not particularly good yet they might have a huge billboard on I-95 saying “Andy’s – America’s Best Buffalo Wings” and people, based on this advertisement, might stop and eat these wings.  Andy may not get …

The Disparity between Reality and Image Read More »