Lummys is a Digital Media Company that creates Branded Digital Content that is distributed via a targeted network of websites and social media assets. In general, Big Brands only advertise within Big Websites. The Big Brands want to access their target audience via quality, smaller websites. But managing the plethora of smaller websites that are engaging with this audience is too much of a logistical burden. The number of smaller websites is enormous, managing the digital content and the marketing payments is arduous, making sure each website is maintaining a high level of professionalism is time-consuming, etc. So, Lummys Media manages the relationship between the Big Brands, this plethora of smaller websites, and the Users who frequent the smaller Publishers' websites and social media assets. By creating a network for these three constituencies, Big Brands gain access to their core consumers through new and distinct channels, Publishers gain access to new revenue streams and increased website traffic, and Users gain access to fresh, interesting content.
Lummys was founded and is managed by Matt Bernstein. Matt graduated from Skidmore College and the NYU Stern School of Business with an MBA in Marketing and, immediately after business school, worked at a Sweden-based management consulting firm called BTS where he managed the Nortel, ABB, Kodak and Motorola accounts. For the majority of his over thirty year career, Matt has worked in traditional and new media. Matt worked for Ziff-Davis (PC Magazine and eWeek) as well as created and managed his own publishing venture that grossed $1.25 million in 30 days: The 94 Cup Daily, a national newspaper with a daily circulation of 250,000 dedicated to the 1994 World Cup of Soccer. In 1999, Matt shifted from traditional to new media. Matt's digital media career includes managing the Philip Morris Corporate account for Giant Step, a Publicis digital marketing company, as well as launching and managing numerous digital start-ups including HugeClick.com, Planet Oasis, Fundraiser City.com, My Simple City.com, and Pair of Shoes Marketing.